Our company White Sheep was chosen as lead agency to promote organic food in Finland. My role as an art director was to refresh the image of organic food and push the brand image towards a youthful, energetic look. The graphic designer and illustrator in the campaign was Aleksi Räisänen. The slogan graphic was created using Veer’s typeface Phaeton. The photographer was Justus Järnefelt.
When I got married in 2007, my main responsibility was to create the invitations. We decided to do a whole set of matching invitations, menus and programs, with different illustrations for each. The exceptional print work was done by DMP.
The hang tags were created for a t-shirt company 9cm. They were selected into the 2005 Vuoden Huiput -year book (Best of the Year in Finnish graphic design) in the Young Creatives category.
