Videos greatly enhance your e-commerce website’s search engine rankings
If you’ve been searching things online lately, you must have noticed a new trend; videos are appearing up on the search query. This means that Google has developed high appetite for videos. Since Google and You tube come from the same family, they are increasingly changing their algorithm for video to present high-value videos to help customers with their purchase decisions. Just a few years back, Google announced a new algorithm for video ranking. The ranking algorithm, which is already in effect, is based on watch time as opposed to the number of views. This means that moving forward, Google and You Tube will work together to increase the visibility of high-quality videos that present real solutions to customers. So as a smart e-commerce website owner, your e-commerce website design and marketing campaigns should include more videos. If you don't have an e-commerce yet, you can start here with Shopify!